Chapter 5 - Contrast

• Read chapter 5 on Contrast (pages 63 to 78) and take detailed notes
   
• In your notes, be sure to include the following points
  • A detailed definition of Contrast (Consider including examples)
  • Evidence that you looked at and analyzed the various examples
     
• In particular:

• Look at the resume example on pages 66 and 67. If you were an employer, which applicant would you be more likely to hire and why? In other words, what does each of the resumes suggest about the potential employee?
   
• Analyze the phone advertisements presented on pages 70 and 71, and on pages 74 and 75. Discuss specifically how contrast, proximity, alignment, and repetition were applied to rework each of the advertisements into ones that are more professional looking and more likely to attract customers.